Producing a Corporate Video – Everything You Need to Know
Corporate videos are becoming more and more popular amongst businesses nowadays. When you compare the costs of orientation for new employees and training in the early stages, it’s much easier to just show them the details and workings of the company through a corporate video. Otherwise, you will need to assign an employee to train the new candidates that have just joined your company. Producing a corporate video makes a lot of sense for smaller businesses that are looking to market their businesses as well. Here are some key things you should know about corporate video production.
Finding a Production Studio
You will need to find a reliable production studio that specialises in making corporate videos for their clients. Since companies have very specific demands and prefer to keep the content of the videos a secret, you need to make sure you discuss the secrecy requirements with the production studio as well. In any case, it’s better if you sign a NDA with the company so you can have peace of mind in that your information will not be leaked.
Local production studios such as Captiv8 have a long history of producing high-quality videos. The company set up operations many years ago, and over the passage of time, they have amassed a long list of satisfied customers. You can discuss your needs with them about the kind of video you want, and they will guide you further about the best course of action you should take. This might seem easier than it looks, for there are a wide variety of different factors you have to take into account as well before signing the agreement with any corporate video production studio.
For instance, you will want to see the videos they have made in the past to get a better idea about the kind of work that they do. Some companies specialise in making animated videos, while others are more into videos with human actors. Depending upon the length of the video and the type of content you want to show, your costs will vary accordingly. It’s important that you check all of these things and discuss with the company about what you want before making a decision.
Finalising the Video Design
Once the script has been agreed upon and you have finalised the concept design of the video, the company will get to work in creating it. The final video will be shown to you, and then you will have the option of asking for any kind of changes you want in the video. Once all is done, you can transfer the rest of the payment and take possession of the corporate video!